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21st Century Design: New design icons from mass market to avant-garde by Marcus Fairs is a fully comprehensive and up-to-date survey of the contemporary design landscape. 21st Century Design guides the reader through the often bewildering array of contemporary movements, styles and trends and identifying the most important designers working in the world today as well as the projects that are pivot-points for the future of design. Intelligently and provocatively written, it places the contemporary scene in a historic framework and explores the cultural and technological forces shaping design now and in the future. The text explains the vigorous debates under way in - and between - areas including architecture, fashion, interiors and product design in a way that is accessible and engaging. The book includes both the avant-garde and mass-market ends of the design spectrum.